<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel>
  <title>The Canopy Blog</title>
  <link>https://www.canopyops.com/blog</link>
  <description>GTM engineering, AI in the CRM, and the systems that grow revenue. Field notes from the team rebuilding RevOps.</description>
  <item>
    <title>Traditional RevOps is dead. Here is what replaces it.</title>
    <link>https://www.canopyops.com/blog/traditional-revops-is-dead</link>
    <guid>https://www.canopyops.com/blog/traditional-revops-is-dead</guid>
    <pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate>
    <description>RevOps sold the same audits and dashboards for a decade while AI rewrote what a CRM can do. The replacement is GTM engineering. Here is what that means.</description>
    <category>GTM Engineering</category>
  </item>
  <item>
    <title>Speed-to-lead should be minutes, not days</title>
    <link>https://www.canopyops.com/blog/agentic-inbound-speed-to-lead</link>
    <guid>https://www.canopyops.com/blog/agentic-inbound-speed-to-lead</guid>
    <pubDate>Fri, 28 Aug 2026 12:00:00 GMT</pubDate>
    <description>The odds of qualifying a lead collapse within hours of a form fill. Agentic inbound answers every lead in minutes with a genuinely personal first touch.</description>
    <category>AI in RevOps</category>
  </item>
  <item>
    <title>Baseline these six KPIs before you buy another GTM tool</title>
    <link>https://www.canopyops.com/blog/kpis-to-baseline-before-buying-tools</link>
    <guid>https://www.canopyops.com/blog/kpis-to-baseline-before-buying-tools</guid>
    <pubDate>Fri, 21 Aug 2026 12:00:00 GMT</pubDate>
    <description>Most teams buy tools to fix problems they have never measured. Six numbers to pull from your CRM first, and what good looks like for each.</description>
    <category>RevOps</category>
  </item>
</channel></rss>
