Embedded RevOps for revenue teams

Traditional RevOps is where growth goes to die.

Canopy is the anti-agency. We don't take tickets and tidy dashboards. We architect revenue systems inside the CRM and tools you already own, so the engine that runs your pipeline is the same engine that compounds your growth.

Trusted by revenue teams at
The old way

Traditional RevOps keeps score. It never moves it.

You know the model. A backlog of tickets. Dashboards nobody trusts. An admin function that describes last quarter while this quarter's pipeline leaks. And point and shoot agencies that wait for you to diagnose the problem before they'll build a workflow around it.

That entire model is broken. RevOps is not bookkeeping. It is the architecture your growth runs on, and someone has to own it.

We lead. We architect the systems that make revenue happen, and we build every one of them into your CRM.

How we drive revenue

Architects, not administrators.

Six systems, one architecture. The last thing your revenue team needs is software number forty one, so every system below ships natively inside your CRM and the tools your team already lives in. Your data, your tools, our architecture.

Agentic outbound

Outbound that scales without sounding like it.

Deep research on every account, run automatically: who the prospect is, what their company is building, and the signal that makes now the right moment. Hyper-personal messaging at ten times the volume, with your SDRs augmented rather than replaced.

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Lifecycle marketing

Campaigns that adapt to every contact.

Static nurture sequences are dead on arrival. We use each contact's complete interaction history, every open, click, attendance and silence, to decide what they receive next. Personal at scale, inside your existing marketing stack.

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Agentic inbound

A personal first touch, within minutes.

Every new lead is enriched and messaged automatically: a unique note grounded in who they are, the company they work for, and their history with your brand. Sent from the rep who owns the account, minutes after the form submit.

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Pipeline execution

Follow-up that never falls through the cracks.

After every call, the system reads what was discussed and generates the right next steps and follow-up. Your reps sell. The architecture handles the consistent, personal follow-through that traditional RevOps leaves to memory.

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Customer success

See churn and expansion before they happen.

We pull real product usage into your CRM and flag churn risk and expansion signals to the AE and CSM who own the account. The moment the signal appears, not the quarter after.

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Reporting

Reporting in your CRM you can finally trust.

Because every system lives natively in your CRM, the numbers do too. One source of truth for pipeline, attribution and revenue, benchmarked against where you started. We report on what is working, then iterate on what the data says drives revenue.

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Proof

Take their word for it.

They didn't just 'tidy up' our CRM - they rebuilt it as a clear growth engine. We now have a defined, intuitive pathway from lead to outcome, accurate reporting we can trust and a system that genuinely supports our sales team.
Business Leader Angela HammondCommercial Director, Business Leader
Canopy have been true partners in helping us to problem solve and uncover solutions for quite a complex HubSpot use case. They are true thought partners and incredibly knowledgable about a very wide ranging set of tools.
Bamboo Crowd Alex PavlouCEO, Bamboo Crowd
They clearly know what they're doing when it comes to HubSpot, CRM and user journeys and it shows. Excited to continue working with them and build together!
Taxd Arjun KumarCo-Founder, Taxd
I've always been impressed with the attention to detail, advice and how friendly the team are. They've made a massive impact on our clients.
Company Offsites Alex DawsonCo-Founder, Company Offsites
They didn't just 'tidy up' our CRM - they rebuilt it as a clear growth engine. We now have a defined, intuitive pathway from lead to outcome, accurate reporting we can trust and a system that genuinely supports our sales team.
Business Leader Angela HammondCommercial Director, Business Leader
Canopy have been true partners in helping us to problem solve and uncover solutions for quite a complex HubSpot use case. They are true thought partners and incredibly knowledgable about a very wide ranging set of tools.
Bamboo Crowd Alex PavlouCEO, Bamboo Crowd
They clearly know what they're doing when it comes to HubSpot, CRM and user journeys and it shows. Excited to continue working with them and build together!
Taxd Arjun KumarCo-Founder, Taxd
I've always been impressed with the attention to detail, advice and how friendly the team are. They've made a massive impact on our clients.
Company Offsites Alex DawsonCo-Founder, Company Offsites
We've seen a huge uptick in the revenue contribution from CRM and email marketing thanks to your work. The blend of strategic expertise and effective implementation you offer is rare.
Growth Division Tom HurstPartner, Growth Division
Canopy has been killing it for us. They helped us build a sales system from scratch and implemented everything through HubSpot.
Heave Phil NadeauCo-Founder, Heave
The team is responsive, knowledgeable, and clearly experienced in complex CRM setups across marketing, sales, and operations.
FlapKap Amar IbrahimCommercial Director, FlapKap
We've seen a huge uptick in the revenue contribution from CRM and email marketing thanks to your work. The blend of strategic expertise and effective implementation you offer is rare.
Growth Division Tom HurstPartner, Growth Division
Canopy has been killing it for us. They helped us build a sales system from scratch and implemented everything through HubSpot.
Heave Phil NadeauCo-Founder, Heave
The team is responsive, knowledgeable, and clearly experienced in complex CRM setups across marketing, sales, and operations.
FlapKap Amar IbrahimCommercial Director, FlapKap
Team

Built by operators, not consultants.

John Miraglia

Co-founder

John Miraglia

Built and exited a software company on the back of intelligent RevOps, scaling revenue without hiring additional reps by automating every step of the pipeline journey.

LinkedIn ↗
Jon Farrar

Co-founder

Jon Farrar

Previously head of marketing for an eight-figure global DTC brand, where he drove revenue through hyper-personalized, intelligent lifecycle campaigns.

LinkedIn ↗
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Stop reporting on growth. Start engineering it.

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