Lifecycle email that sells.
Canopy gives consumer brands AI agents that personalize welcome, activation and win-back emails from what each customer bought and did, sent from the email platform you already use. The same agents research retailers, distributors and partners for your partnerships lead, who approves each pitch before it sends. Every reply and deal is tracked in the CRM.
What makes consumer brands different.
- 01
Generic flows
Every customer gets the same welcome series, whatever they bought.
- 02
B2B channels on the side
Wholesale, partnership and retail deals are run from inboxes.
- 03
Data in too many tools
Commerce, email and CRM data rarely meet.
The signals agents watch for.
Every play starts with a signal. These are the ones that matter most in consumer brands.
First purchase
What each customer bought and why.
Activation
Customers who got value, and those who did not.
Repeat behavior
Who is ready for a second purchase.
Lapsing customers
Buyers drifting away.
Retail and partner fit
Stores and partners that match your brand.
Support signals
Questions that predict churn or upsell.
How Canopy runs it.
And every play gets better on its own.
Agents test new versions of every message against a holdout, measure them on your KPIs, and promote the winners automatically. Week after week, without anyone rewriting a template.
How self-improvement works ›The partnership play, step by step.
From the first signal to the outcome, with a person approving every message that matters.
- Find
The right partners
Retailers and distributors that match your brand and price point.
- Research
Their business
Agents research each partner's range, customers and timing.
- Pitch
A personal note
A pitch that references their business, from your partnerships lead.
- Track
The pipeline
Replies and deals tracked in the CRM like any other pipeline.
Built for how consumer brands teams work.
- Consumer consent and suppression respected in every journey
- Partner outreach on approve to send
- Commerce data kept in your CRM and private instance
“I've always been impressed with the attention to detail, advice and how friendly the team are. They've made a massive impact on our clients.”
Consumer brands questions.
Anything else, contact us.
What does Canopy do for consumer brands?
Canopy personalizes welcome, activation and win-back emails from what each customer bought and did, and runs research-grade outreach to retailers, distributors and partners. Lifecycle sends from the email platform you already use, partner pitches run on approve to send, and everything is tracked in your CRM.
Do you work with direct-to-consumer brands?
Yes. Lifecycle is often the first workspace for consumer brands, followed by Outbound for wholesale and partnerships.
Can you connect our commerce platform?
Commerce data can be synced into your CRM as part of the build, so agents see what each customer bought.
Does this replace our email platform?
No. Lifecycle sends from the platform you already use.
How is the welcome series personalized?
Agents read what each customer bought and whether they got value from it, then tailor the welcome and activation emails inside your approved templates. Customers who bought different products move through different journeys from their first email.
Can Canopy run wholesale and retail partnership outreach?
Yes. Agents find retailers and distributors that match your brand and price point, research each one's range, customers and timing, and draft a pitch from your partnerships lead. The lead approves each pitch before it sends, and replies and deals are tracked in the CRM.
How does Canopy bring back lapsing customers?
Agents watch repeat behavior and flag buyers drifting away. Win-back journeys then react to what each customer bought and did, and every send respects consumer consent and your suppression lists, so customers who opted out stay out.
Where does our commerce data live?
Commerce data is synced into your CRM as part of the build and kept in your CRM and private instance. It is never pooled with other clients, and the data and the context your agents build stay yours if you stop using Canopy.
Other industries.
Apply to become a launch partner.
We're onboarding a small group of revenue teams ahead of general availability. Launch partners get founder-led deployment, launch pricing in writing, and a direct line into what we build next.
- Founder-led deployment
- Launch pricing, in writing
- A say in the roadmap