Account executives and sales leaders

Spend the day selling. Agents draft the follow-up.

Canopy gives account executives an AI agent that drafts the call summary, the follow-up email and the CRM update from what was said on each call. Deal follow-ups always wait for the rep, who edits and approves every one. Sales leaders see proposed next steps grounded in buyer conversations and coaching patterns from every call, by rep.

CanopyDealsDemo workspace
Canopy Deals: an account executive reviews a follow-up drafted from the call and approves it.
The question every morning

“Which deals need a follow-up today, and what should I say?”

Canopy opens on the answer, and on the few decisions that need a human today.

The problem

Where the week goes today.

  1. 01

    Admin after every call

    The follow-up gets written at 9pm, or not at all.

  2. 02

    Promises get lost

    The one-pager the CFO asked for never arrives, and the deal goes quiet.

  3. 03

    A pipeline nobody trusts

    Stages and next steps lag reality by weeks.

Before and after

The same team, a different week.

TodayWith Canopy
After a callNotes, follow-up and CRM updates by handSummary, follow-up and next steps drafted in minutes
CommitmentsRemembered, sometimesTracked as tasks with owners and dates
PipelineUpdated before forecast callsNext steps proposed from every call
CoachingFrom a few calls a manager joinedFrom patterns across every call
Self-improving

Gets better every single week.

Your team's messaging is never finished. Agents test new versions against a holdout, measure them on follow-up reply rate, and promote the winners automatically, so results compound instead of decaying.

CanopyLabs, this weekDemo workspace
Canopy Labs this week: proposed messaging changes accepted, and the evidence behind each one.

Every change is tested against a live holdout, measured on follow-up reply rate, and logged with its result. How self-improvement works ›

How Canopy helps

What agents take off your plate.

Call capture

Every call summarized on the deal within minutes.

Deals ›

Follow-up drafts

Written in the rep's voice with the promised assets attached.

Deals ›

Stakeholder maps

Who is in the deal, and who is missing from it.

Deals ›

Evidence-based coaching

Patterns from every call, by rep.

Learnings ›
Your week

A week with Canopy.

Daily

Follow-ups due

Deals opens on today's follow-ups and the reason for each.

After calls

Approve and send

Review the drafted follow-up and send it in a minute.

Weekly

Pipeline review

Stages and next steps that match what buyers said.

Monthly

Coaching

Managers review patterns across the team's calls.

Rollout

Live for your team in 30 days.

Every rollout starts with a workshop and follows the same path. Here is what it looks like for account executives and sales leaders.

  1. Week 1

    Connect

    Call recorder, CRM stages and sales assets connected.

  2. Weeks 2 to 3

    Train

    Drafts tuned on your reps' voice and real past calls.

  3. Week 4

    Go live

    Follow-up drafts on every call, always approve to send.

What we measure

The numbers we answer for.

Follow-up speedCall end to email sent
Stage conversionMovement between stages
Win rateClosed won over closed
Sales cycleOpen to close
In their words

What revenue teams say.

“They didn't just 'tidy up' our CRM, they rebuilt it as a clear growth engine. We now have a defined, intuitive pathway from lead to outcome, accurate reporting we can trust and a system that genuinely supports our sales team.”
Angela HammondCommercial Director, Business Leader
“We've seen a huge uptick in the revenue contribution from CRM and email marketing thanks to your work. The blend of strategic expertise and effective implementation you offer is rare.”
Tom HurstPartner, Growth Division
“Canopy has been killing it for us. They helped us build a sales system from scratch and implemented everything through HubSpot.”
Phil NadeauCo-Founder, Heave

Common questions.

Anything else, contact us.

What does Canopy do for account executives?

Canopy drafts the call summary, the follow-up email and the CRM update from what was said on each call, with the assets the buyer asked for attached. The rep edits and approves every follow-up before it sends, and the summary, tasks and next steps are written to the deal.

Will agents email my prospects without me?

Never. Deals is locked to approve to send. The rep reviews every follow-up before it goes.

What call tools does it read?

Gong and Granola today, plus any recorder that writes notes or transcripts to your CRM.

Does it change our sales process?

No. Your stages and methodology stay the same. Deals just keeps the follow-through consistent.

Can it prepare me for the next call?

Yes. Each deal carries the summary of every previous call, the open commitments and the stakeholders still to engage.

How does AI sales coaching work in Canopy?

Canopy reads every call and finds patterns by rep, including the objections buyers raise, the commitments made and the follow-ups buyers answer. Managers review those patterns with the team each month, so coaching rests on evidence from every call. Learnings also turns them into coaching notes for each rep.

How soon after a call is the follow-up drafted?

Within minutes of the call ending. Recordings and notes from Gong or Granola land on the deal, agents pull out commitments, risks and stakeholders, and a follow-up in the rep's voice waits for review. The rep can edit, approve and send it straight away.

Does Canopy move deal stages on its own?

Stage changes are proposed for the rep to confirm. Agents suggest next steps and stage updates from what was said on the call, while summaries and tasks are written to the deal, so stages and next steps reflect what buyers actually said.

How are promises made on calls tracked?

Every commitment made on a call becomes a tracked task with an owner and a due date. When a buyer asks for an asset, such as a one-pager for their CFO, the follow-up draft attaches it, so the promise is kept in the first email.

Apply to become a launch partner.

We're onboarding a small group of revenue teams ahead of general availability. Launch partners get founder-led deployment, launch pricing in writing, and a direct line into what we build next.

  • Founder-led deployment
  • Launch pricing, in writing
  • A say in the roadmap